Intel
Where to find it: Sidebar > Intel
The Intel section is Cooper House’s competitive research system. It stores hotel properties, restaurant and venue concepts, brand identities, and manufacturer data — the foundation for strategic brand positioning work.
This section is hidden from the Accounting role.
How It All Connects
The intel system has four entity types that link together:
- Hotels are properties with rooms, amenities, and associations (owner, architect, designer, operator, flag brand)
- Venues are restaurants, bars, spas, and other F&B concepts — often outlets within a hotel
- Brands capture visual identity: color palettes, logos, typography, and brand narrative
- Manufacturers track product and component sources for design specifications
These entities feed into Project Comparators — when you’re doing competitive research for a client, you pull hotels and venues from the intel database into a comparator set on the project.
Pages in This Section
| Page | What It Covers |
|---|---|
| Hotels | 500+ hotel profiles with map view, enrichment, and audits |
| Venues | Restaurants, bars, spas, and food & beverage concepts |
| Brands | Brand design intelligence — colors, logos, fonts, visual identity |
| Manufacturers | Product and component sourcing intelligence |
Access
- Everyone except Accounting can browse all intel data
- Only managers can create, edit, delete, enrich, and import data